Notes on building
the web
Plain-spoken guides on what a website or custom software actually costs, how long it takes, and how to choose. Written by the person who builds them.
SEO6 min readFrom 37 to 28,000 clicks a month: what Cruciverba Lab's search data taught me
How an ad-free site went from 37 to 28,099 monthly clicks from Google, with the real Search Console numbers: one page bringing 94% of visits, ten thousand pages bringing almost none, and the months of waiting.
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Custom software9 min readCustom business software: when you need it and what it costs
When it makes sense to move from spreadsheets and WhatsApp to custom business software, where to start with an MVP, which integrations drive the price, and what it actually costs in 2026.
Websites8 min readWebsite or web app: what's the difference and what you actually need
Website or web application: what the real difference is, when a website is enough and when you need a tool with logins and data, and how that changes the cost. Written by someone who builds both.
Custom software9 min readHow much does custom software cost in 2026: real prices, no runaround
What custom software actually costs in 2026: price bands for an MVP and for a full custom application, what drives the number up, and when buying an off-the-shelf tool beats building one. Written by the person who builds them.
Websites8 min readWordPress vs a custom-built website: which one to choose in 2026
WordPress or a custom website: when each one wins, what they cost over time, and what changes for SEO and security. An honest comparison from someone who builds both.
Websites7 min readHow long does it take to build a website: real timelines, phase by phase
How long a website actually takes to build in 2026: timelines for a brochure site, a business site and an e-commerce, the real phases of a project, and what delays a launch more than anything else.
Websites8 min readWebsites for restaurants and local businesses: what you actually need in 2026
Why a restaurant, bar or shop in Brindisi needs a website and not just Instagram: what it must have, what it costs, how to get found on Google. Written by the person who builds them.
Websites8 min readShowcase site, e-commerce or landing page: which one you actually need
Showcase site, landing page, e-commerce or web app: how to work out what you actually need, with a comparison table on cost, timeline and use case. Written by the person who builds them.
Websites9 min readHow much does a website cost in 2026: real prices, no runaround
What a website actually costs in 2026: price bands for a brochure site, a business site and an e-commerce, what drives the number up, and how to read a quote. Written by the person who builds them.